Lifebite OÜ – Privacy Policy

(Version: October 2025)

1. Who We Are

This Privacy Policy explains how Lifebite OÜ (registry code 17132361, Paavli 5/1, 10412 Tallinn, Estonia; “Lifebite”, “we”, “our”, “us”) collects and processes your personal data when you use our website https://lifebite.ee, our webshop, our products, or our services.

We comply with the EU General Data Protection Regulation (GDPR) and Estonian data protection law.

For questions, you can reach us at:
 📧 sven@lifebite.ee
 📞 +372 5697 9111

2. What Data We Collect

We may collect the following categories of personal data:

Identity & Contact Data – name, company name, email, phone number, billing and delivery address.
 Account Data – username, encrypted password, preferences (for registered users).
 Transaction Data – orders, invoices, payments, order history.
 Technical Data – IP address, browser type, device information, log files, cookies.
 Communication Data – messages, emails, and customer support inquiries.
 Marketing Data – newsletter subscriptions, campaign interactions, consent preferences.

If you upload content, send us feedback, or fill in online forms, we also process that information.

3. How We Use Your Data (Purpose & Legal Basis)

We process personal data only when permitted by law.

Purpose

Legal Basis

To process and deliver orders, invoices, and payments

Art. 6(1)(b) GDPR – performance of contract

To communicate with you (support, product inquiries, delivery updates)

Art. 6(1)(b) GDPR

To send product updates, offers, and newsletters (only with your consent)

Art. 6(1)(a) GDPR – consent

To prevent fraud, ensure security, and enforce our rights

Art. 6(1)(f) GDPR – legitimate interests

To comply with tax, accounting, and legal obligations

Art. 6(1)(c) GDPR – legal obligation

To analyse site traffic and improve services (via cookies, analytics)

Art. 6(1)(a) GDPR – consent

4. Cookies & Tracking

We use essential cookies for website operation (e.g., cart, login, language settings).

With your consent, we also use:

  • Google Analytics to measure visitor traffic and performance (IP addresses anonymized).

  • Marketing/remarketing tools to show relevant offers (only if consent is given).

  • Embedded media (e.g., YouTube videos), which may collect user data when viewed.

You can manage or withdraw cookie consent anytime through your browser settings or the cookie banner.
 A detailed Cookie Policy will be published separately on our website.

5. Sharing of Data

We share your personal data only when necessary and with trusted partners:

  • Service providers: hosting, payment processing, logistics, accounting, marketing (e.g., PayPal, Omniva, Itella).

  • Public authorities: only when required by law.

We never sell your personal data to third parties.

6. Data Retention

We keep personal data only as long as necessary for the purpose collected or required by law:

  • Order and invoice data: 7 years (as required by accounting law).

  • User accounts: until deleted by the user or after 3 years of inactivity.

  • Newsletter subscriptions: until consent is withdrawn.

  • Customer communication: up to 3 years after the last interaction.

7. Your Rights (Under GDPR)

You have the following rights regarding your personal data:

  • Access: Request a copy of your data.

  • Rectification: Correct or update inaccurate data.

  • Erasure (“Right to be Forgotten”): Request deletion unless data must be kept by law.

  • Restriction: Request limited processing in specific circumstances.

  • Portability: Receive your data in a structured format or request transfer to another controller.

  • Objection: Object to processing based on legitimate interest or for direct marketing.

  • Withdraw Consent: Withdraw consent at any time (for analytics or newsletters).

To exercise your rights, contact us at sven@lifebite.ee.
 We respond to all requests within 30 days, as required by GDPR.

8. Data Security

We apply technical and organizational measures to protect your data, including:

  • SSL encryption,

  • secure data storage,

  • restricted access by authorized personnel only, and

  • regular backups.

However, no system can be guaranteed to be 100% secure.

9. International Transfers

Some of our service providers (e.g., Google, PayPal, YouTube) may process your data outside the EU/EEA.
 In such cases, we ensure adequate safeguards (e.g., Standard Contractual Clauses) to protect your privacy.

10. Supervisory Authority

If you believe that your rights have been violated, you may contact the Estonian Data Protection Inspectorate or your local supervisory authority.

Estonian Data Protection Inspectorate
 📍 Tatari 39, 10134 Tallinn, Estonia
 🌐 https://www.aki.ee

11. Changes to This Policy

We may update this Privacy Policy periodically. The latest version will always be available on our website https://lifebite.ee.
 Significant changes will be communicated via our website or by email if applicable.

📄 Lifebite OÜ
 Paavli 5/1, 10412 Tallinn, Estonia
 Reg. No: 17132361 VAT No: EE102834174
 📧 sven@lifebite.ee 📞 +372 5697 9111
 Version: October 2025